MASAFI
Dubai, United Arab Emirates
Product Images
Masafi was established in 1976. As a unique brand that has been holding the market leadership for the past 27 years, Masafi has today become a generic name for mineral and bottled water in the entire Arabian Gulf region. It has acquired this status symbol by providing world-class products known for their pure natural freshness. Masafi aims to strengthen its market leadership by constantly enhancing the excellence of its products through a process of continuous reinvestment and innovative manufacturing and marketing strategies.
Masafi has a wide range of products to offer, ranging from a two-litre mineral water bottle to mineral water cups and soft facial tissues. Masafi's popularity in the Middle East region is largely due to its commitment to delivering superior quality products. Masafi's strict adherence to international quality standards has been well rewarded. It became the first recipient of the ISO 9002 certification in the region and won the ISO 9001:2000 certifications for developing and maintaining a high standard Quality Management System.
The company was also awarded the HACCP (Hazard Analysis Critical Control Points) & NSF certifications. Masafi water is unadulterated, untampered and completely natural water. It has been tested and endorsed by all key regulatory and industry authorities. Masafi is a member of International Bottled Water Association (IBWA) and Asia Bottled Water Association (ABWA). Masafi water is tested and approved by NSF International, U. S. A., which carries out annual surprise audits on behalf of IBWA. Masafi is committed to environmental conservation. Its stand on this critical issue is reflected in its eco-friendly PET packaging.
PET or Poly Ethylene Terephatalate, is a material that has been used for years to bottle soft drinks and other foods and medical products. The origin of Masafi water lies in several rich underground springs of Masafi, a mountainous region in Ras Al Khaimah, one of the seven Emirates that make up the United Arab Emirates. The natural mineral rich water is packaged at a modern bottling and manufacturing facility near the source in Masafi. As a forward-looking company Masafi has focused its future on innovation and business excellence.
The well equipped PET bottling plant, which can produce 34,000 bottles per hour, was the first of its kind to be set up in the region, and reflects Masafi's desire to keep pace with technological advances. Masafi was also the first to introduce mineral and bottled water vending machines in the region.
.jpg){kind=logo}
